Panera has a loyalty rewards program, called My Panera - similar to the ones offered by countless other stores. Every time you make a purchase, make sure you swipe your card.
The card is available from any associate. Once you have the card, then you log on to their www.mypanera.com website and register it. Some of the bonuses include a birthday surprise, an unexpected free lunch, and others. The first surprise is added to your card as soon as you register it on their website.
Source: Faithful Provisions
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